The big issue most people have when working with log and exposing mid grey at 38 is that when you look at it on a standard monitor without any lookup tables it looks underexposed. The assumption therefore is that it is underexposed or in some way too dark to ever look right, because that's what people used to working with conventional gammas have become programmed to believe over many years from their experience with conventional gammas. So, for confidence you add a lookup table which converts the log to a Rec-709 type gamma and now the image looks brighter, but as it now has to fit within Rec-709 space we have lost either some of our high end or low end so we are no longer seeing the full range of the captured image so highlights may be blown out or blacks may be crushed.
It's important for people to understand the concept of gamma and colour space and how the only way to truly see what a camera (any camera) is capturing is to use a monitor that has the same gamma and colour space. Generally speaking lookup tables don't help as they will be taking a signal with a large range and manipulating it to fit in a small range and when you do that, something has to be discarded. If you were to take an F3 set to S-log and expose mid grey at 38 and show that on one of the nice new Sony E170 series monitors that have S-log gamma and place that next to another F3 with Rec-709 shooting mig grey at 50% and a similar but conventional 709 monitor the lower and mid range exposures would be near identical and the S-log images would not look under exposed or flat. The S-log images however would show an extra 2 stops of dynamic range.
Furthermore it has to be remembered that log is log, it is not linear. Because of its non linear nature less and less brightness information is getting recorded as you go up the brightness range. As our own visual system is tuned to be most accute in the mid ranges this is normally fine provide you expose correctly putting mid tones in the more linear parts of the S-log curve. Start putting faces to high up the S-log curve and it gets progressively harder to get a natural look after grading. This is where I think a lot of people new to log stumble. They don't have the confidence to expose faces at what looks like a couple of stops under where they would with a standard gamma, so they start bringing up the exposure closer to where they would with standard gamma and then have a really hard time getting faces to look natural in the grade. Remember that the nominal S-Log value for white is 68 IRE. Part of the reason for this is that above about 70 IRE the amount of compression being applied by log is getting pretty extreme. While there is some wriggle room to push your exposure above or below the nominal mid grey at 38 it's not as big as you might expect, especially dealing with natural tones and overexposure.
If you do want to shift your middle grey point this is where the EI S-log function and a light meter comes into it's own, it's what it's designed for.
First something to understand about conventional camera gain, dynamic range and latitude. The latitude and sensitivity of the F3 is governed by the latitude and sensitivity of the sensor, which is about 13 stops. Different amounts of gain or different ISO's don't alter the cameras latitude, nor do they alter the actual sensitivity, only the amount of signal amplification. Changing the actual gain or ISO will change the dynamic range. Increasing the camera gain will reduce the dynamic range as something that is 100 IRE at 800 ISO would go into clipping if the actual camera gain was increased by 6db (taking the ISO to 1600) but the darkest object the camera can actually detect remains the same. Dark objects may appear brighter, but there is still a finite limit to how dark an object the camera can actually see.
EI S-log is different. Let's consider how it works. In EI S-Log mode the camera always actually outputs at 800 ISO from the A/B outputs. It is assumed that if your working with S-Log you will be recording using an external 10 bit recorder connected to the A/B outputs. 422 is OK, but you really, really need 10 bit for EI S-Log. At 800 ISO you have 6.5 stops of over exposure and 6.5 under when you shoot mid grey at 38 or expose conventionally with a light meter.
Now what happens when you set the camera to EI 1600? Realise that the camera will still output at 800 ISO over the A/B outputs to your external recorder, but also note that 6db gain (1 stop) is added to the monitor output and what you see on the LCD screen, so the monitor out and LCD image get brighter. As the cameras metering systems (zebras, spot meter, histogram) measure the signal on the monitor side these are also now offset by +6db or + 1 stop.
As the camera is set to EI 1600 we set our light meter to 1600 ISO. If we make no change to our lighting the light meter would tell us to stop down by one stop, compared to our original 800 ISO exposure.
Alternately, looking at the camera, when you switch on EI 1600 the picture gets brighter, your mid grey card would also become brighter by one stop, so If we use the cameras spot meter to expose our grey card at 38 again we would need to stop down the iris by one stop to return the grey card to 38 IRE(for the same light levels as we used for 800). So either way, whether exposing with a light meter or exposing using the cameras built in metering, when you go from EI 800 to EI 1600 for the correct exposure (under the same lighting) you would stop down the iris by one stop.
Hope those new to this are still with me at this point!
Because the cameras A/B output is still operating at 800 ISO and you have stopped down by one stop as that what the light meter or camera metering told you to do because they are operating at EI 1600, the A/B output gets darker by one stop. Because you have shifted the actual recorded output down by one stop you have altered you exposure range from the original +/- 6.5 stops to + 7.5 stops, -5.5 stops. So you can see that when working at EI 1600 the dynamic range now becomes + 7.5 stops and -5.5 stops. Go to EI 3200 and the dynamic range becomes +8.5 stops and -4.5 stops.
So EI S-log gives you a great way of shifting your dynamic range while giving you consistent looking exposure and a reasonable approximation of how your noise levels are changing as you shift up and down the dynamic range.
EI S-Log doesn't go below 800 because shifting the dynamic range up the exposure range does not work in quite the same way. Lets look at what would happen if you went to EI 400 (which you can't with the F3). You would expect the effect to be the reverse, so you might think you would get +5.5 stops and - 7.5 stops, but you don't. What you would get would be +5.5 stops and -6.5 stops. Why? Well because at 800 ISO the darkest objects the camera can detect are appearing just above the sensors noise floor. If you reduce the gain of the system by one stop, those objects closest to black by one stop will no longer be seen. So you loose one stop at the bottom of your exposure range. At the same time the high end of your range is always limited by the point at which the sensor overloads, so as you reduce the gain all that happens is that the brightest parts of the image are reduced in brightness by one stop but you don't gain any extra range.
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