Tag Archives: A7S III

Don’t Panic! The A7S III didn’t just make your big pro camera obsolete.

Screenshot-2020-07-31-at-10.07.40 Don't Panic! The A7S III didn't just make your big pro camera obsolete.
Sony’s new A7S III video centric mirrorless camera.

So Sony have just launched the A7S III. And very impressive it is. Amazing low light performance, great dynamic range and lots of nice 10 bit codecs. You can even get a 16 bit raw output if you want. I can’t wait to get one. But I really don’t see the A7S III as a threat to or replacement of my FX9 or any other 4K professional video camera.

All the same discussions took place when the original A7S was launched. Sony F5 owners looked at the A7S and said – heck how can that little camera shoot full frame 4K while my camera can’t even shoot s35 4K. Why can the A7S have AF when my F3/F5 doesn’t. How can a camera that produces such beautiful images only cost 1/5th of what my F5 costs. But here we are 6 years on and the A7S and A7S II didn’t replace any of the bigger cameras and when the FS5 was launched people snapped up the FS5, often to replace an A7.

Why? Ergonomics.
 
I don’t ever want to go back to having to carry and use a big box of different ND filters for different light levels. I find the small LCD screen on the back of a DSLR to be of very limited use and while the A7S III does have a very good EVF it’s placement makes it hard to use it on a tripod or in anything other than a simple hand hold with the camera up against your face.
If you want to shoot log then you really want built in LUTs. There are the battery and power questions. How do you power the camera and accessories without needing two or more power systems or a rig to take a big external battery and a bunch of adapters? Then there’s having buttons and switches for all the frequently accessed functions. I could go on but you only have to look at the many franken-rigs that end up built around DSLR type cameras just to make them usable to see the problems. Almost always the first purchase to go with a DSLR is a cage. Why do you need a cage? Because you know your going to have to bolt a ton of stuff to that once small, portable camera to turn it into a professional video making tool.

 

Sure, I will almost certainly get an A7S III and it will be a great camera to compliment my FX9. And yes, there may even be some projects where I only take the A7S III, just as there have been shoots where I have used just my A7S. But it won’t ever replace my FX9, they are two very different tools, each with its own strengths and weaknesses.

 

The image quality gap between traditional large professional video cameras and handheld stills type cameras will continue to get smaller and smaller as electronics continue to be further miniaturised, that is inevitable, but the cameras form factor will still be important.
 
The small cars of today often have all the same bells and whistles as a large luxury car of 10 years ago. Let’s say you’ve gone on vacation (remember those?) and it’s a road trip. You get to the car rental office and you have a choice between a large, spacious, stable, less stressed car or a small car that has to work a bit harder to get you to the same place. Both will get you there, but which do you choose? There might be some instances where the small car is preferrable, perhaps you will be in a lot of narrow city streets a lot. But for most road trips I suspect most people will opt for the big comfy cruiser most of the time.

For me the A7S III will be that nippy little car, a camera that I can pop in a pocket to grab beautiful images where I can’t use a bigger camera. But for my main workhorse I don’t want fiddly, I don’t want a ton of accessories hanging off it just to make it workable. I want the luxury cruiser that will just take it all in it’s stride and get on with the job and right now that’s my FX9.
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